About 20 hours of footage was shot, which was edited down to 82 minutes. The film entered production in October 1997, with the principal photography taking place in Maryland for eight days. A casting call advertisement in Backstage magazine was prepared by the directors Donahue, Williams and Leonard were cast. They developed a 35-page screenplay with the dialogue to be improvised. Myrick and Sánchez conceived of a fictional legend of the Blair Witch in 1993. The film is credited with reviving the found-footage technique which was later used by similarly successful horror films such as Paranormal Activity and Cloverfield. The film launched a media franchise, which includes two sequels ( Book of Shadows and Blair Witch), novels, comic books, and video games. The Blair Witch Project grossed nearly $250 million worldwide, making it one of the most successful independent films of all time, as well as the 41st most profitable horror film, while also being a sleeper hit. The purportedly 'recovered footage' is the film the viewer sees. The three disappear, but their equipment and footage are discovered a year later. Williams, and Joshua Leonard-who hike into the Black Hills near Burkittsville, Maryland, in 1994 to film a documentary about a local legend known as the Blair Witch.

It is a fictional story of three student filmmakers- Heather Donahue, Michael C. The Blair Witch Project is a 1999 American supernatural horror film written, directed and edited by Daniel Myrick and Eduardo Sánchez.

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